Sunrise & Shine: what Best Western surf dreams are made of
Sorry I missed you last week, I was busy crying in a corner trying to avoid all the videos of people surfing another epic hurricane swell that I wasn't surfing.
Lee was insane, but I've made the mature decision to just regret it the rest of my life and move on.
I got a WSL email earlier this week that got me a little triggered. It was a "partner content" email with Best Western Hotels & Resorts, subject line: "Ride the Waves and Relax in Comfort at Best Western Hotels & Resorts."
Now, I don't necessarily have anything against Best Western (although I haven't ever found them to be the "best" at anything), but what had me scratching my head was the total wiff of the actual email content, and the fact that the WSL was cool with subjecting their subscribers to it.
I'm sure the "partner-content" payout made that easier.
The email just felt so altogether wrong.
First there's the obvious fact that Best Western is usually anything but the obvious choice for a surf getaway. And again, nothing against Best Western in general—not trying to act like I can afford much better than the "Best" anyway—but if you're going to drop this bomb of a new concept for why the Best Western should be your go-to, finish the sell and convince me.
That's where it all fell apart.
The actual email looked like the lobby clerk at the Pierre Best Western in South Dakota went onto ChatGPT and typed in, "write me a marketing email for surf vacations at Best Western."
Then ChatGPT probably came up with something pretty decent and the guy asked it to write it again, but this time make it sound more like a robot that's never surfed before.
Perfect.
My favorite line was, "After a day of carving the waves, unwind in style. Our comfortable rooms and amenities provide the perfect sanctuary to recharge your energy for another day of surfing adventures."
But why we should be most insulted is they didn't specifically call out the top Best Western surf spots in Florida, as they did for wonder-children California and Hawaii.
That's just egregious.
I couldn't imagine a better surf trip than a spring break to the Daytona Beach BW.
Get out there and "carve" the waves friends.
1000 words are worth a picture
Free surfing don’t come free—but it can be liberating: Cam Richards spent some time exploring the world of free surfing after a half decade of competitive grind.
Live longer with a little weekly laugh
This was not how I felt after the Lee swell. still funny.
"We'll leave the light on for ya." (wait that's Motel 6)
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